The firm

An operator's firm with an investor's discipline.

OctoFox was founded in Miami in February 2026 to do in the United States what its founder spent the previous decade doing in Europe: buy companies in distress or at a turning point, take the chair, and restructure them. We invest our own capital, bring co-investors into each transaction, and are not measured against a fund's clock.

Edouard Burrus, Founder and Managing Partner of OctoFox
Founder and Managing Partner

Edouard Burrus

Operator · Investor · Heritage brand restructurer

Edouard Burrus is a Swiss-French entrepreneur and operator who has spent more than fifteen years buying companies most people had given up on and putting them back on their feet. His path runs through corporate finance, cross-border M&A advisory, and the kind of operating work that only happens when your own capital is in the deal.

He bought into Borsalino, the Italian hat house founded in 1857, when it was losing money and drifting. As Vice Chairman he took the company through its insolvency proceeding and redesigned it from the inside: balance sheet, organisation, brand, U.S. business.

He then acquired the assets of Fogal of Switzerland, the century-old Swiss hosiery house, out of bankruptcy. As Executive Chairman he rebuilt it from the ground up, product, retail network, brand, management, and a deliberate return to the United States, through the most difficult years modern retail has lived through. Revenue reached roughly three times the pre-bankruptcy level.

He held both stakes personally, alongside La Praly, his European holding company. OctoFox is the next chapter: the same operator-led approach, brought to the United States, with distressed and restructuring situations at its center, in brand-led product and manufacturing companies at the lower end of the middle market. He also invests his own capital in public markets, with the same owner's mindset.

He holds a Master's degree in Strategy and International Business Engineering from ESSEC Business School and a Bachelor's degree from Northeastern University in Boston. He is a native French speaker, fluent in English, with working Italian and Spanish.

Education
ESSEC Business School
Northeastern University
Languages
French · English
Italian · Spanish
Based
Miami, Florida
formerly Paris and Geneva
Connect
How the firm is built

Independent, own capital, one decision-maker.

OctoFox is not a blind-pool fund and does not manage third-party money. It is an independent investment firm that commits its own capital to each transaction and brings aligned co-investors into the operating company, deal by deal, with OctoFox as the control party and operator.

01Own capital in every deal.

Equity of up to $2M per transaction from OctoFox's balance sheet, private co-investors on larger deals. We are never the party waiting on someone else's approval.

02The founder is the buyer.

The person you negotiate with is the person who signs and the person who will be in the building on Monday. That removes a layer of risk sellers rarely see until it is too late.

03Operators, not consultants.

We have made payroll, renegotiated with distributors, closed stores, hired and replaced management, and lived with the consequences. Our judgment carries the weight of having done it.

04Long horizons, no clock.

No fund life, no forced exit. We sell when the company is materially better than the one we bought and a better owner exists. Otherwise we keep it.

05Cross-border by design.

Fluent in the U.S. and European commercial, legal and cultural environments. Several of our best moves at Borsalino and Fogal were bringing a European brand properly into the United States.

06Discretion.

The important conversations happen privately. We protect counterparties, advisors and their clients. What we say publicly is a fraction of what we do.

Track record

Fifteen years of buying, restructuring and operating, in and out of court.

The same three levers every time: rebuild the cost structure from manufacturing cost to selling price, restructure distribution, review the organization and hire the CEO where needed. Financials are then owned by a CFO who is measured against objectives set by the chairman.

Bought in · Through insolvency · Turned around

Borsalino

Italian hat house, founded 1857 · Alessandria

Loss-making and drifting when he came in. Took the company through its insolvency proceeding and out the other side: rebuilt the organisation, the cost base and the distribution model, repositioned the brand toward luxury and rebuilt the U.S. business. He remains a shareholder today.

Vice ChairmanRole
2015 to 2020Tenure
Through insolvency · Turned aroundOutcome
Acquired out of bankruptcy · Rebuilt · Sold 2023

Fogal of Switzerland

Swiss luxury hosiery house, founded 1923 · Geneva

Acquired the assets out of bankruptcy and rebuilt the company from zero: product, retail network, cost structure, management, and a return to the United States, through the hardest years modern retail has seen. Revenue reached roughly three times the pre-bankruptcy level. The company was sold in 2023.

Executive ChairmanRole
2017 to 2023Tenure
Bankrupt to 3x · SoldOutcome
Holding company

La Praly

Founder's personal holding company · Geneva, then Paris

The European holding company of the founder, from which he invested alongside his personal stakes in Borsalino and Fogal. Being wound down in 2026 to make way for OctoFox, its continuation in the United States. Same playbook, same person, now on this side of the Atlantic.

ChairmanRole
Geneva · ParisBased
M&A advisory

Quest Partners

M&A advisory

Director, cross-border M&A advisory, 2013 to 2019. Buy-side and sell-side mandates for private equity clients before moving to the operator's seat.

DirectorRole
2013 to 2019Tenure

Looking for a buyer who has done the work?

Send the deal, or start with a conversation. The founder replies personally within 48 hours.

Notes

Questions advisors usually ask

Is OctoFox a private equity fund?

No. OctoFox is an independent investment firm. It invests from its own balance sheet and brings co-investors into each operating company on a deal-by-deal basis, with OctoFox as control party and operator. There is no fund life and no third-party mandate.

How much can OctoFox commit to a transaction?

Equity of up to $2M from OctoFox's own balance sheet, with proof of funds under NDA at the letter-of-intent stage. Larger transactions are structured with private co-investors, seller financing, the company's own assets and senior, mezzanine or bank debt where the cash flows support it.

Does OctoFox bid in bankruptcy and receivership processes?

Yes. Distressed and restructuring situations are our first focus: Chapter 11 and Subchapter V cases, 363 sales, Article 9 sales, Florida assignments for the benefit of creditors and receiverships, as well as out-of-court restructurings. Where the size fits, we can serve as stalking-horse bidder.

Who makes the decision?

Edouard Burrus, founder and managing partner. There is no investment committee.

Where is OctoFox based, and where does it invest?

Miami, Florida. Florida first, then the US East Coast; elsewhere only for a perfect heritage-brand fit. France, Switzerland and Italy are considered when a cross-border angle exists.

When was OctoFox founded?

February 2026, in Miami, as the US continuation of the founder's European holding company, La Praly.